What one late message costs a retailer on a Friday

Consider a weekend campaign at a mid-sized Dhaka retailer — the sort of business that runs a Friday offer and lives on it. Work the arithmetic yourself with your own numbers; the shape is what matters.

Say the campaign goes to 25,000 customers. Say 3% of the people who see it buy something, and the average basket is ৳1,200. If all 25,000 receive the message, that weekend is worth ৳900,000.

Now suppose 20% of the messages never arrive — a dead number here, an unauthenticated domain there, a queue that backed up on Thursday night. Nobody notices, because the report says "sent: 25,000". Five thousand customers never heard about the offer. At the same conversion rate and the same basket, that is ৳180,000 that did not happen, on one weekend, from a failure nobody could see.

Run it monthly

A retailer sending weekly repeats that four times a month. The invisible 20% is not a bad weekend — it is a permanent tax on the business, and every month it is charged against revenue that never appears in any report.

The frustrating part is that this is measurable. It only stays invisible because most platforms report an average and stop there.

What to do about it

• Read the per-recipient report after every send, not the summary. Failures cluster, and the cluster tells you the cause.
• Clean on the evidence. Numbers that hard-fail twice are not customers any more; keeping them in the list costs you credits every week.
• Authenticate the domain so the email half of your campaign stops being filtered before anyone reads it.
• Follow up on the other channel. SMS the people the email did not reach. That single step recovers most of the gap.

The plan that fits a weekly sender

Corporate is built for exactly this rhythm: 4,000 SMS, 150,000 emails and 8,000 WhatsApp messages across three numbers, workflow automation so the follow-up fires on its own, three authenticated sending domains, per-recipient reporting on all of it, and unused credits that roll into the next month. US$40 a month — roughly ৳4,900.

Against a gap the size of the one above, the plan pays for itself in the first weekend it closes.

Every new account starts on the free 7-day trial — 2,000 emails, 50 SMS and 100 WhatsApp messages, no card asked for. If you would rather test the paid gateways end to end first, the US$1 Try Now pack gives you a small credit on all three channels for three days.